Choosing the right conference activity can make or break your event. People are much more likely to remember things that they engaged in, rather than things they simply watch or listened to, so it will probably be the main talking point of guests after the fact. Because of this, it is important to select your conference activity carefully if you want to get the best results possible. That’s why today we’re looking at the factors that need to be considered when designing your event schedule.
Aim Of Your Event
The first factor you’re going to need to consider when selecting a conference activity is what the aim of your event actually is. Giving guests tasks to carry out is a great way to engage them and further build upon their experience at your event, but if the task is relevant, they’ll be confused at best but may even end up quite annoyed. You should also ensure that you match your chosen conference activity to the vibe of your brand, however, this should not be too much of an issue as your aim and brand persona should already align well.
Length Of Your Event
Next you’ll need to think about the length of your event. If you’re running a short workshop over the course of an hour or two, for example, your ideal conference activity will be very different to the right choice for an event that runs over a couple of days. The type of task you can set out for attendees differs again if you’re running a week-long seminar and once you’ve passed the single-day mark, it may be prudent to have guests engage in a series of shorter conference activity rather than one long one.
Who Your Speakers Will Be
The speakers at your event will also have an impact on your ideal conference activity. If they engage attendees in their own way during their time slot for example, you’re going to want to ensure that the tasks you have lined up compliment this flow but are not too similar.
Another aspect that needs to be thought about is the limitations of your location. There may be regulations as to how you’re permitted to use space while holding your event there and breaking these could have serious consequences. By the same token, if you’re looking to split attendees off into smaller groups, you’ll need to ensure that you have enough room for this to be done effectively. Even something as simple as the acoustics of the space can impact which conference activity will be best for your event, so it’s worth scoping and preparing things out properly before getting too fixed on any single idea.
Goals Of Attendees
Finally, you’ll also want to take into consideration the goals of your attendees. While you obviously have your own set of goals you’re looking to achieve by running the event, each person who reserves or purchases a ticket is also going to have their own aims. By tailoring your conference activity to suit these goals, you’ll increase the satisfaction rate of those who have attended, and therefore will be more likely to reach your own objectives.
Selecting the right conference activity is vital to the success of your event. By considering the factors laid out in this article, you should be able to get a better idea of what the right choice for your situation will be. Having said that, if you cannot come to a conclusion about what would be best, there is no harm in contacting a conference activity consultant to help you plan things out properly, this may take a little extra effort, but the pay off can be significant.